01
Conversion Tracking
Audit tags, Enhanced Conversions, Consent Mode V2, attribution models, duplicate counting, value tracking, and data integrity.
Free Google Ads Audit
Find The Profit Leaks
Hiding In Google.
Download the 100-point Google Ads audit framework built to diagnose conversion tracking, wasted spend, keywords, campaign structure, ads and assets, Performance Max, bidding, audiences, integrations, and extension coverage. Every check uses Pass / Warning / Fail criteria so you know exactly where the account stands.
Built for ecommerce brands spending on Google Ads and wondering where the money is leaking.
+ 100+ Audit Checks+ 10 Categories+ Pass / Warning / Fail+ Conversion Tracking+ Wasted Spend+ Performance Max+ Quick Wins+ 2026 Benchmarks+ 100+ Audit Checks+ 10 Categories+ Pass / Warning / Fail+ Conversion Tracking+ Wasted Spend+ Performance Max+ Quick Wins+ 2026 Benchmarks+ 100+ Audit Checks+ 10 Categories+ Pass / Warning / Fail+ Conversion Tracking+ Wasted Spend+ Performance Max+ Quick Wins+ 2026 Benchmarks
What The Audit Helps You Find.
A simple checklist designed to show what is working, what is wasting budget, and what needs to change before you try to scale harder.
02
Wasted Spend
Review search terms, negative keyword lists, broad match misuse, Display Network leakage, partner performance, and budget caps.
03
Keywords & Structure
Check Quality Score, match type strategy, brand separation, campaign objectives, geo targeting, schedules, devices, and budget distribution.
04
Ads, Assets & Extensions
Review RSA quality, headline variety, pinning, sitelinks, callouts, call assets, structured snippets, price, location, lead forms, and promotion assets.
05
Performance Max
Audit asset groups, audience signals, search themes, URL expansion, video assets, product coverage, and brand exclusions.
06
Benchmarks & Quick Wins
Use 2026 benchmarks, severity levels, account health scoring, and immediate actions designed to recover wasted spend fast.
100+
Audit Checks
10
Categories
4
Severity Levels
2026
Benchmarks
Google Should Capture Demand. Not Eat Your Budget.
Conversion Tracking is weighted 25%, because bad data makes every optimisation guesswork.
Wasted Spend is weighted 20%, covering search terms, negatives, broad match, and network leakage.
Keywords, Campaign Structure, and Ads & Assets each carry 15% of the account health score.
Performance Max gets its own section covering asset groups, audience signals, search themes, URL expansion, and brand exclusions.
The checklist includes quick wins, 2026 benchmarks, severity levels, and a scoring guide to prioritise what to fix first.
“The fastest Google Ads wins usually come from fixing the boring stuff: tracking, search terms, negatives, brand separation, feed quality, and whether Performance Max is taking credit for demand it did not create.”
Off Leesh Audit FrameworkWho This Is For.
This is not for brands chasing vanity ROAS. It is for ecommerce operators who want cleaner data, stronger decisions, and a better path to profitable scale.
Good Fit
- You are already spending on ads.
- You sell through Shopify or ecommerce.
- You want to understand what is holding growth back.
- You care about MER, profit, and new customer growth.
Bad Fit
- You want hacks instead of better fundamentals.
- You only judge performance by platform ROAS.
- You are not willing to look at tracking, feed, creative, or offer quality.
- You want someone to tell you everything is fine.
Stop Guessing What Google Is Doing.
Download the audit, run through your account, and see exactly where the biggest opportunities are hiding.
Download The Google Audit